Customers are like family. And just like family, sometimes you need help to properly position them on an advisory board.

At first glance, appointing a customer to your board seems like the right idea. They know your market, because they are your market. But don’t make that move without analyzing, understanding and addressing the potential pitfalls that can be associated with having an advisory board..

What would happen if they don’t add any value to the board or its discussions? Would you fire that important customer from your board? What if the board itself does not add value because of a lack of a systematized process or time commitment? Would you fire the whole board?

Customer advisory board management

At ABA we understand all of the benefits and potential issues that come with a customer advisory board and we have designed our processes to address all of those potential issues. Our experience will help you build a customer advisory board that operates effectively and strategically, whether you invite customers to participate or not. If you would like to analyze if your organization might be ready for a customer advisory board take our self assessment Is My Organization Ready for A Strategic Advisory Board